
The weather has gone from hot and humid for the past month to cool and crisp today - but I'm still a little steamed.
As I'm sure you're aware, any time you order something online, you are then on a lifetime mailing list of catalogs that chew up about 34% of the rain forest. They're all over you like a cheap suit, like white on rice, like a dog on a pork chop, like a....well, you get the idea. During my quest to find a plus size bathing suit earlier this year (to dismal results), I ordered - and later returned - a bathing suit from let's say "Plus 'R Us" (completely fictional - but hey, I might be on to something here). Anyway, they claim their catalogs cater to women of size 14W to 44W and YET.....all the models in said catalog are no larger than a size 6 and are positively swimming in the clothes. And it's a pretty fair bet that if they have a catalog for misses sizes, they aren't employing plus size ladies to model them. Safe to say I won't be ordering from them again.
Hello - retailers? We've had our share of misunderstandings with you in the past - clothes constructed of crappy, petroleum-based material, sparkles and Disney characters affixed to same, women's departments the size of a closed fist, anything with a size W after it is always on the lowest shelf. Oh yes, you've had your fun with us and don't think we aren't keeping track, because we are. But really, Marketing 101 tells you that when you're trying to attract a particular group of people, it's best to use one of their own - not their polar opposites. You don't have nuns swilling beer, Evel Kneivel selling insurance, Bernie Madoff endorsing stocks or dogs humping cat food (unless, of course, that cat food is shaped like a human leg).
Do you think we wouldn't notice or that we're dumb enough to be tricked into thinking that if we bought those carnival clothes from you, we'd look like a size 6 too? We may be fat but we're not stupid. Stupid is what this marketing campaign is and while we may be overweight, we're doing something about it. However, as the saying goes, stoopid is forever.





